Guerrilla marketing is the use of wide and varied unconventional marketing tactics to achieve conventional business goals. This type of promotion is designed in such a way that most times the target audience is unaware that they have been marketed to! Talk about surprise tactics.
The beauty of this type of marketing is that it can be done with very simple tools. Some guerrilla marketing examples and techniques which find application for internet based businesses are given below. See if you can relate any of these to your particular line of activity.
1. Including a website address on all business cards and stationary. This looks professional and helps people reach out for information at the first instance. No one needs to ask where the particular company can be found.
2. Placing a bumper sticker on company vehicles or personal cars is another great way to get noticed. You will be surprised to know that people remember web addresses that they've seen on vehicles better. Also, shorter names are known to fetch better results.
3. Taking advantage of any advertising opportunities on signage in strategic locations. On a busy road there are thousands of people who could be potential customers.
4. Branding staff uniforms. Printing a URL on T-shirts and caps makes it easily identifiable by the audience. This is a useful tactic at trade shows, along with handing out company leaflets to passersby.
5. Small giveaways like pens, mouse mats and coffee mugs printed with the website address are generally appreciated by customers. A memento of this nature will always remain in memory.
6. Press releases in local newspapers work well for websites of community interest.
Alternatively, an interview on the local radio channel is likely to enjoy a decent audience. It doesn't necessarily have to be pure advertising. Subtle approaches work well too - for example, an online retailer of organic foods can talk about what constitutes healthy nutrition.
Alternatively, an interview on the local radio channel is likely to enjoy a decent audience. It doesn't necessarily have to be pure advertising. Subtle approaches work well too - for example, an online retailer of organic foods can talk about what constitutes healthy nutrition.
7. A bit of lightheartedness has worked for many businesses. Flash cartoons featuring a URL could get forwarded to a lot of people in a short time. They are often found on free download sites.
8. Taking advantage of the holiday season. During holidays people spend more time surfing the web, so many businesses develop a "holiday version" of their logo to attract attention. If this is backed up by special price offers for online purchases, there's a better chance of popularizing the website.
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